Data Privacy
Privacy Policy
Personal data (usually referred to just as „data“ below) will only be processed by us to the extent necessary and for the purpose of providing a functional and user-friendly website, including its contents, and the services offered there.
Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the „GDPR“), „processing“ refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.
The following privacy policy is intended to inform you in particular about the type, scope, purpose, duration, and legal basis for the processing of such data either under our own control or in conjunction with others. We also inform you below about the third-party components we use to optimize our website and improve the user experience which may result in said third parties also processing data they collect and control.
Our privacy policy is structured as follows:
I. Information about us as controllers of your data
II. The rights of users and data subjects
III. Information about the data processing
I. Information about us as controllers of your data
The party responsible for this website (the „controller“) for purposes of data protection law is:TTention Inc.
Rene Gerdes
Trolley SQ 20c
19806, Wilmington
E-Mail: info@situationnel.com
The controller’s data protection officer is: Rene Gerdes
II. The rights of users and data subjects
With regard to the data processing to be described in more detail below, users and data subjects have the right
- to confirmation of whether data concerning them is being processed, information about the data being processed, further information about the nature of the data processing, and copies of the data (cf. also Art. 15 GDPR);
- to correct or complete incorrect or incomplete data (cf. also Art. 16 GDPR);
- to the immediate deletion of data concerning them (cf. also Art. 17 DSGVO), or, alternatively, if further processing is necessary as stipulated in Art. 17 Para. 3 GDPR, to restrict said processing per Art. 18 GDPR;
- to receive copies of the data concerning them and/or provided by them and to have the same transmitted to other providers/controllers (cf. also Art. 20 GDPR);
- to file complaints with the supervisory authority if they believe that data concerning them is being processed by the controller in breach of data protection provisions (see also Art. 77 GDPR).
In addition, the controller is obliged to inform all recipients to whom it discloses data of any such corrections, deletions, or restrictions placed on processing the same per Art. 16, 17 Para. 1, 18 GDPR. However, this obligation does not apply if such notification is impossible or involves a disproportionate effort. Nevertheless, users have a right to information about these recipients.
Likewise, under Art. 21 GDPR, users and data subjects have the right to object to the controller’s future processing of their data pursuant to Art. 6 Para. 1 lit. f) GDPR. In particular, an objection to data processing for the purpose of direct advertising is permissible.
III. Information about the data processing
Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.
Cookie Manager
To obtain consent for the use of technically unnecessary cookies on the website, the provider uses a cookie manager.
When the website is called up, a cookie with the settings information is stored on the end device of the user so that the request for consent does not have to be made on a subsequent visit.
The cookie is required to obtain legally compliant user consent.
You can prevent cookies from being installed by adjusting the settings on your internet browser.
Cookies
a) Session cookies
We use cookies on our website. Cookies are small text files or other storage technologies stored on your computer by your browser. These cookies process certain specific information about you, such as your browser, location data, or IP address.
This processing makes our website more user-friendly, efficient, and secure, allowing us, for example, to display our website in different languages or to offer a shopping cart function.
The legal basis for such processing is Art. 6 Para. 1 lit. b) GDPR, insofar as these cookies are used to collect data to initiate or process contractual relationships.
If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 lit. f) GDPR.
When you close your browser, these session cookies are deleted.
b) Third-party cookies
If necessary, our website may also use cookies from companies with whom we cooperate for the purpose of advertising, analyzing, or improving the features of our website.
Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies.
c) Disabling cookies
You can refuse the use of cookies by changing the settings on your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support. Browser settings cannot prevent so-called flash cookies from being set. Instead, you will need to change the setting of your Flash player. The steps and measures required for this also depend on the Flash player you are using. If you have any questions, please use the help function or consult the documentation for your Flash player or contact its maker for support.
If you prevent or restrict the installation of cookies, not all of the functions on our site may be fully usable.
Newsletter
If you register for our free newsletter, the data requested from you for this purpose, i.e. your email address and, optionally, your name and address, will be sent to us. We also store the IP address of your computer and the date and time of your registration. During the registration process, we will obtain your consent to receive this newsletter and the type of content it will offer, with reference made to this privacy policy. The data collected will be used exclusively to send the newsletter and will not be passed on to third parties.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.
General introduction
General linking to third-party profiles
The provider includes a link on the website to the social media listed below.
The legal basis for this is Article 6 para. 1 lit. f GDPR. The legitimate interest of the provider is to improve the quality of use of the website.
The plugins are integrated via a linked graphic. The user is only forwarded to the service of the respective social media by clicking on the corresponding graphic.
After the customer has been forwarded, information about the user is recorded by the respective social media. This is initially data such as IP address, date, time and page visited. If the user is logged into his/her user account of the respective social media at the same time, the social media operator can, if required, assign the information collected from the user’s specific visit to the user’s personal account. If the user interacts via a “Share” button of the respective social media, this information can be stored in the user’s personal user account and, if required, be published. If the user wants to prevent the collected information from being directly assigned to his/her user account, the user must log out before clicking on the graphic. It is also possible to configure the respective user account accordingly.
The following social media are linked by the provider:
Google Analytics
We use Google Analytics on our website. This is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
The Google Analytics service is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. However, we use Google Analytics with the so-called anonymization function, whereby Google truncates the IP address within the EU or the EEA before it is transmitted to the US.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. This data can also be used to provide other services related to the use of our website and of the internet in general.
Google states that it will not connect your IP address to other data. In addition, Google provides further information with regard to its data protection practices at
https://www.google.com/intl/de/policies/privacy/partners,
including options you can exercise to prevent such use of your data.
In addition, Google offers an opt-out add-on at
https://tools.google.com/dlpage/gaoptout?hl=en
in addition with further information. This add-on can be installed on the most popular browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs Google Analytics‘ JavaScript (ga.js) that no information about the website visit should be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services we may use as detailed herein.
Google Fonts
Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.
When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.
Google offers detailed information at
https://adssettings.google.com/authenticated
https://policies.google.com/privacy
in particular on options for preventing the use of data.
Adcell affiliate network
We use Adcell on our website. Adcell is a German affiliate network of Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, hereinafter referred to only as “Adcell”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the Adcell affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with Adcell.
For this purpose, Adcell stores cookies on your terminal device via your Internet browser. The cookies thus set by Adcell do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., Adcell.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent Adcell from setting a cookie on your system. The option also exists to delete cookies already set by Adcell via the settings of your Internet browser.
You can access Adcell data protection information at https://www.adcell.de/agb
adgoal affiliate network
We use adgoal on our website. Adgoal is a German affiliate network of Admitad Monetize Technologies GmbH, Lise-Meitner-Straße. 8, 74074 Heilbronn, hereinafter referred to only as “adgoal”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the adgoal affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with adgoal.
For this purpose, adgoal stores cookies on your terminal device via your Internet browser. The cookies thus set by adgoal do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., adgoal.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent adgoal from setting a cookie on your system. The option also exists to delete cookies already set by adgoal via the settings of your Internet browser.
You can access adgoal data protection information at https://www.adgoal.de/de/privacy.html
Awin affiliate network
We use Awin on our website. Awin is a German affiliate network of Awin AG, Landsberger Allee 104 BC, 10249 Berlin, hereinafter referred to only as “Awin”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the Awin affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with Awin AG.
For this purpose, Awin stores cookies on your terminal device via your Internet browser. The cookies thus set by Awin do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., Awin.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent Awin from setting a cookie on your system. The option also exists to delete cookies already set by Awin via the settings of your Internet browser.
You can access Awin’s data protection information at https://www.awin.com/de/datenschutzerklarung.
Belboon affiliate network
We use Belboon on our website. Belboon is a German affiliate network of belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, hereinafter referred to only as “Belboon”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the Belboon affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with Belboon.
For this purpose, Belboon stores cookies on your terminal device via your Internet browser. The cookies thus set by Belboon do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., Belboon.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent Belboon from setting a cookie on your system. The option also exists to delete cookies already set by Belboon via the settings of your Internet browser.
You can access Belboon data protection information at https://belboon.com/datenschutz/
Tradedoubler affiliate network
We use Tradedoubler on our website. Tradedoubler is a German affiliate network of Tradedoubler GmbH, Mainzer Straße 13, 80804 München, hereinafter referred to only as “Tradedoubler”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the Tradedoubler affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with Tradedoubler.
For this purpose, Tradedoubler stores cookies on your terminal device via your Internet browser. The cookies thus set by Tradedoubler do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., Tradedoubler.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent Tradedoubler from setting a cookie on your system. The option also exists to delete cookies already set by Tradedoubler via the settings of your Internet browser.
You can access Tradedoubler data protection information at https://www.tradedoubler.com/de/privacy-policy/
TradeTracker affiliate network
We use TradeTracker on our website. TradeTracker is a German affiliate network of TradeTracker Deutschland, Uhlandstraße 26 22087 Hamburg, hereinafter referred to only as “TradeTracker”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the TradeTracker affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with TradeTracker.
For this purpose, TradeTracker stores cookies on your terminal device via your Internet browser. The cookies thus set by TradeTracker do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., TradeTracker.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent TradeTracker from setting a cookie on your system. The option also exists to delete cookies already set by TradeTracker via the settings of your Internet browser.
You can access TradeTracker data protection information at https://tradetracker.com/de/privacy-policy/
YieldKit affiliate network
We use YieldKit on our website. YieldKit is a German affiliate network of Yieldkit GmbH, An der Alster 45, 20099 Hamburg, hereinafter referred to only as “YieldKit”.
Affiliate marketing is a special form of distribution, which enables commercial operators of websites (“referred to as “merchants” or also “advertisers”) to display advertising, which is mostly remunerated via commissions, on websites of distribution partners (referred to as “affiliates” or “publishers”). The merchant releases advertising materials via the affiliate network, e.g., in the form of advertising banner, which can then be integrated by an affiliate on its own website.
In addition to our own content, we are also interested in showing you advertisements that are as interesting as possible. Therefore, we also make our website available as an advertising space for third parties and receive many contacts to advertisers via the YieldKit affiliate network. Thus, we are able to place topic-specific ads on our website and receive a commission for successful transactions (leads, sales).
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the optimization of our online offers and our marketing measures as well as the processing of commission payments with YieldKit.
For this purpose, YieldKit stores cookies on your terminal device via your Internet browser. The cookies thus set by YieldKit do not store any personal data. Only the identification number of the affiliate is stored, as well as the order number of the visitor to a website and the advertising material clicked. This data is then used to process commission payments between a merchant and the affiliate, which are settled via the affiliate network, i.e., YieldKit.
You can block the setting of such cookies at any time by means of appropriate settings in your Internet browser and thus permanently prevent the setting of cookies. Further details can be found above under “Cookies”. Such settings of your Internet browser prevent YieldKit from setting a cookie on your system. The option also exists to delete cookies already set by YieldKit via the settings of your Internet browser.
You can access YieldKit data protection information at https://www.yieldkit.com/privacy-policy
Amazon Associates (PartnerNet)
Our website participates in the Amazon Associates program, known as PartnerNet in German. This is a service provided by Amazon Europe Core S.à r.l., 5 Rue Plaetis, 2338 Luxembourg, Luxembourg. Advertisements from Amazon.de are placed on our website via the Amazon Associates program. If you click on one of these advertisements, you will be redirected to the corresponding offer on the Amazon website. If you subsequently decide to purchase the advertised product there, we will receive a commission from Amazon.
Amazon uses cookies to allow this service to work. With the help of these cookies, Amazon can verify that you were forwarded from our website to its website.
Amazon offers further information about data protection at this link:
https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in ensuring that our commissions are processed and paid by Amazon.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
Google AdSense
We use Google AdSense on our website to integrate advertisements. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
Google AdSense stores cookies and web beacons on your device via your browser. This enables Google to analyze how you use our website. In addition to your IP address and the advertising formats displayed, the information thus collected will be transmitted to Google in the USA and stored there. Google may also share this information with third parties. Google states that it will not connect your IP address to other data.
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
In addition, Google offers an opt-out add-on at
https://policies.google.com/privacy
https://adssettings.google.com/authenticated
in particular on options for preventing the use of data.
Google AdWords with Conversion Tracking
Our website uses Google AdWords and conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
We use conversion tracking to provide targeted promotion of our site. In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.
If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.
You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.
In addition, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html
https://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
in particular information on how you can prevent the use of your data.
Google Remarketing
We use the remarketing function on our website. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
We use this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.
In case you have granted your consent to this processing the legal basis is Article 6 para. 1 lit. a GDPR. The legal basis can also be Article 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there.
To permanently disable this feature, Google provides a browser plugin for most common browsers at
https://www.google.com/settings/ads/plugin?hl=de
Likewise, the use of cookies from certain providers, e.g. via
http://www.youronlinechoices.com/uk/your-ad-choices/
or
http://www.networkadvertising.org/choices/
can be deactivated by opt-out.
Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.
Google offers more information about Google Remarketing at